Born out of passion for beauty ( or Wish for Beauty as their motto puts it ), Cupio is a growing romanian cosmetics brand. They focus on professional manicure products and tools but their product ranges include make-up and body care as well.Their products are offered to Romanian and EU countries bought online not through 10 brick and mortar stores.

Growing at this pace is never easy

Oak3 has been Cupio’s agency of choice for their Magento 1 development and support for the past 6 years so the migration to Magento 2 was a natural and easy choice.The project goal was to use the migration as an occasion to bring a new modern look, improve the mobile experience and speed, and to make use of all the cool new features which Magento 2 brings.


Believe our customers and the projects we did for them

We had OAK3’s 100% dedication and involvement in making this migration as smooth as possible. We are proud of the result and our store.
- Razvan Stefanescu, Cupio, CEO

Project Overview

  • Magento 2.3 Community
  • Custom theme
  • Mobile first
  • ERP integration
  • Improved checkout experience
  • Extended bundle products

Our Work on Project

  • Desktop and mobile theme development
  • Custom ERP integration
  • Custom RMA extension
  • Text messages communications
  • Checkout improvements
  • B2B site with company subaccounts and supporting 300 line items in checkout
  • Loyalty card extension
  • Custom bundle products with hundreds of items and swatch option

The challenge

  • 300k orders to migrate
  • 100k customers
  • 30 extensions
  • No SEO losses
  • No losses in revenue

The result

  • 32% increase in conversion
  • A better mobile experience
  • Better stock management
  • The begining of Cupio going world wide
Planning for the future

Cupio’s next objectives are growing the brand and establishing an outside borders presence as well as a continuous focus on making their customers experience as amazing as possible.Some concrete plans include a PWA frontend for the best possible mobile experience and better inventory management.